We often buy not to enjoy our purchase or meet a physical need, but to fill a hole in our hearts, a lack in who we are.
The Christmas season has just ended, and people worldwide have been evaluating the effects of the holiday. Some people do not celebrate Christmas, and so whatever effect the holiday has on them is indirect. A Buddhist in China, for example, may not believe in Jesus Christ, but may be employed manufacturing toys or clothes given as gifts by those who do believe. A Muslim in the Islamic State may hate the very idea of Jesus Christ, but realize that his American and Western foes are less likely to attack him on December 25th. A Western secularist may scoff at Christianity, but still take advantage of Black Friday shopping bargains and deal with holiday traffic. For many in the West, and in other parts of the world, Christmas is a social rather than a religious holiday.