The Republican National Committee (RNC) has struggled to capitalize on some big advantages in the elections of 2018, 2020, and 2022. The Balanced Scorecard is a widely used tool to help businesses, non-profits, and governmental organizations achieve their goals. Perhaps by looking again at their operations, the RNC can prevail in 2024.

By Mark Harris

Introduction

The Balanced Scorecard (BSC) is a proven tool for organizational evaluation, strategy, and improvement. Typically, it includes factors such as “financial,” “customer,” “internal processes,” and “learning and growth.” According to Blocher et al., 2021, BSC financial goals include increasing profitability, growing revenue, and reducing costs. BSC customer satisfaction goals address improving the profitability of each customer, raising customer satisfaction, and reducing the time required to fulfill a customer’s desire. Internal process goals would be improving quality and productivity. Finally, learning and growth goals should focus on developing employees, using technology more effectively, and communicating strategy better to all stakeholders.

The BSC was developed in the 1990s, and since then has been adopted by thousands of organizations in a wide variety of fields. The BSC has found a home in the public sector, as I used it in the US Army Medical Department for over 20 years. Miller, 2017 wrote that the public sector, especially when reelection depends on organizational performance, has widely adopted performance measures such as the BSC. Private sector companies of all sizes have capitalized on the BSC, and it has proven itself valuable in non-profit organizations as well.  I worked in the past with the Republican National Committee (RNC), so this work will discuss how the BSC might look in the context of the RNC.

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